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Liz Pullos

Senior Leader, Digital Business, Technology & Innovation

Liz Pullos
Professional Status
About Me
• Accomplished, results-oriented Senior Leader in B2B & B2C Digital Business, Technology and Innovation with 20+ years delivery experience in challenging and complex environments.
• Polished professional in creating and executing programs of work around Go to Market and new/start up technology, including talent selection and retention.
• Well-practiced ability to align tactical and strategic programs of work to critical business objectives in a rapidly moving business environment. Combined with a tenacious capacity to identify and champion smarter internal process improvements for tangible benefits.
• Critically aware of stakeholder management and that producing first class results through collaboration and longevity in relationships is paramount to enduring success.
• Certified ScrumMaster® (CSM®)
• Enthusiastic about building the next phase of my career in Toronto, in a leadership role across digital technology.

*Permanent Resident of Canada
  • Understand the strategic business context and align digital positioning with business objectives, business processes and technology constraints
  • Appreciation for customer journey and digital preferences, considering demographic variables
  • Appreciation and respect for good Sales & Services UX and design features to maximise the customer experience
  • Understand the digital development lifecycle and the complexity associated with integration to legacy systems
  • Generation and deployment of tactical and strategic deliverables to maximise digital channel optimisation
  • Ability to critically analyse and extract data and draw objective conclusions with insight to action empirical decision making (well practiced in Omniture reporting tools)
  • Creation (write and edit) of customer facing copy, 'on brand' and tone. Closeout stakeholder/compliance approvals
  • Social media positioning as part of digital optimisation strategy
  • Ability to interpret then map business processes to front and back end digital capability
  • Photo shoot briefing and direction for the creation of on-brand images
  • Go to Market, implementation and deployment
  • Social media positioning
  • Business unit readiness including skills assessment, training & work instructions updates
  • FoH/BoH customer support & fulfilment
  • Campaign management & analytics reporting
  • Communications: internal & customer facing
  • Certified ScrumMaster® (CSM®)
  • Prince 2 certified
  • Leadership & motivating teams
  • Communications - both internal and customer facing
  • Stakeholder management
  • Establishing a govenance model to ensure adherence to strategy and ongoing adherence to overall business strategy
  • Business case & ROI formulation
  • Change & scope Mgmt
  • Cross program and business unit dependency mgmt
  • Risk & Issue Management
  • Project scheduling, resource management, dependency and critical path mapping
  • Complex executive management reporting
  • Vendor Management - RFI and RFQ models